LUMENA ALTA by OMNIYAT , Launch Event Design !
This project was created for Omniyat to unveil LUMENA ALTA, one of the developer's newest luxury projects. The launch event was held at The Opus in Business Bay, Dubai, creating an exclusive setting that reflected the premium identity of the development.
Working from the client's brief and brand guidelines, I was responsible for the complete creative design and spatial development of the event. Starting from the venue floor plan, I designed the stage, DJ booth, photo opportunity areas, seating spaces, circulation routes, lighting concept, and all supporting event elements. Every component was carefully planned to create a seamless visitor journey while maintaining a strong and consistent visual identity throughout the venue.
Throughout the project, I ensured that every design decision aligned with Omniyat's branding while introducing my own creative direction to elevate the overall guest experience. The project included both high-quality visualizations and real-time presentations, allowing the client to review and experience the event before production.
My Responsibilities :
-Creative direction for the overall event experience.
-Designing the stage and presentation area.
-Designing the DJ booth.
-Designing the photo opportunity (photo-op) installations.
-Designing the seating areas, circulation paths, and supporting event elements.
-Developing the overall event layout based on the venue floor plan.
-3D modeling of all designed elements.
-Applying materials and finishes according to the project's branding.
-Integrating all event components into one cohesive experience.
-Designing the lighting to enhance the atmosphere and guest journey.
-Producing high-quality photorealistic renderings and presentation visuals.
-Developing a real-time interactive presentation in Unreal Engine for client reviews and design validation.
Tools Used :
Autodesk 3ds Max : 3D modeling and scene development.
V-Ray : Lighting, materials, and photorealistic rendering.
Unreal Engine : Real-time visualization and interactive client presentations.
Role :
Creative Director
3D Designer
Visualization Artist
3D Designer
Visualization Artist
