ALAT Event Furniture Design !
This project was created for ALAT and focused on the design of a collection of custom-made furniture pieces for a branded event. The objective was to create high-quality, functional elements that would not only serve the event but could also be reused for future exhibitions, activations, and corporate events.

Working from the client's brief and brand guidelines, I designed a complete set of modular event furniture, including the stage, seating areas, podium, reception desk, and other supporting elements. A key requirement of the project was portability and reusability, ensuring that every piece could be easily dismantled, transported, stored, and reassembled for future events without compromising the overall design quality.

Throughout the project, I balanced aesthetics with functionality, creating a cohesive collection of furniture that reflected the client's brand while meeting practical production and operational requirements. The project included high-quality visualizations and real-time presentations to support the client's review and approval process before production.

My Responsibilities :

-Creative direction for the complete furniture collection.
-Designing custom modular furniture for long-term reuse.
-Designing the stage, reception desk, seating areas, podium, and supporting furniture pieces.
-Developing furniture layouts based on the event requirements.
-Ensuring every furniture piece was designed for easy transportation, assembly, disassembly, and future reuse.
-3D modeling of all furniture components.
-Applying materials and finishes according to the client's brand guidelines.
-Integrating all furniture pieces into a cohesive event environment.
-Designing the lighting for presentation and visualization.
-Producing high-quality photorealistic renderings.
-Developing a real-time interactive presentation in Unreal Engine for client reviews and design validation.

Tools Used :

Autodesk 3ds Max : 3D modeling and scene development.
V-Ray : Lighting, materials, and photorealistic rendering.
Unreal Engine : Real-time visualization and interactive client presentations.

Role :

Creative Director
Furniture Designer
3D Designer
Visualization Artist
Setup Number 1 :
Setup Number 2 :
Back to Top